Thursday, May 31, 2012

VALUE vs NAME

Ok - so this is a tough one!  Is it fair to say that say that exotic sounding menus attract a higher price than something with traditional wording like good old bangers and mash - even if they cost out at the same price?  

Chilled Moroccan Carrot salad, fresh garlic and cilantro flavoured with traditional Moroccan spices

Delicate Lamb Kebabs infused with ginger and layered fresh Mango slices

Jasmine scented Couscous, infused with Jasmine tea leaves

Green bean twists

VS

Fresh fruit cocktail

Roast Lamb and Mint Sauce
Slow Roasted Potatoes and Garden Fresh vegetables



It really doesn't have the same ring to it and yet if you were to cost it out item for item, you would find that the top menu is probably less expensive than the bottom one, but I can guarantee that pricewise, you would pay considerably more for the first one !   So does this mean that our taste buds have become snob orientated...??  Exotic menus, infused with Chef-Speak = higher prices !!! 

What on earth have we done ?

www.jamieoliver.com

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